Why We Let Clients Request Content (Even If It Doesn’t Make Us More Money)

At first glance, it might not make sense—why would we invest time and resources into building new content for free when many of our clients are lifetime All-Access customers? Shouldn’t we focus on creating more paid upsells or exclusive premium content?

It’s a fair question, but the reality is simple: We’re not just selling courses. We’re building a learning experience that grows with you.

Here’s Why We Do It

1. Learning Should Be Demand-Driven

Most online course platforms create content based on what they think people want—but we prefer to listen first, build second. By allowing our users to request content, we ensure that every course we create is highly relevant and immediately valuable to real learners.

2. Your Success Is Our Success

If you’re an All-Access customer, we’ve already earned your business—but our real goal is to keep earning your trust. When you succeed because we delivered the exact knowledge you needed, you’re more likely to:

• Recommend us to colleagues and friends.
• Stay engaged with our platform.
• Help shape an even stronger learning community.

It’s not just about transactions—it’s about building a long-term relationship with our learners.

3. A Growing Library = A Better Investment

Imagine buying a lifetime All-Access pass and seeing the same content year after year. That’s not what we want. Instead, we continuously expand and improve our course library, so your investment only grows in value over time.

Bonus: If you’re a new customer, knowing that the course catalog keeps evolving makes All-Access an even smarter purchase.

4. Transparency & Community-Driven Learning

We don’t believe in hiding behind closed doors when it comes to content creation. That’s why we publicly share our content request queue—so you can see exactly what’s coming next. If a topic you need is already on the list, great! If not, you can request it and help shape the future of our learning platform.

5. It’s Just the Right Thing to Do

At the end of the day, we’re here to help people learn. If our customers are telling us what they need to grow, advance their careers, or solve real problems—why wouldn’t we listen?

Have a topic in mind? Login to your account to submit a request and help shape what we build next!